01 Jan 2020

Rapport building in sales
You are working on 2 deals parallelly for months, both the prospects are the right fit. But after working for months and giving equal effort to both, only one of the prospect signs the deal with you whereas 2nd prospect decides to go with a competitor solution. What really has happened? What has made the deal work with one prospect whereas another one who matched the same as first did...

14 Mar 2018

Unsold homes real estate sales
[vc_row][vc_column][vc_column_text]A recent article dated March 4th, 2018 from JLL India said there are close to 4.4L unsold homes in 7 big cities in India. The article goes to mention some of the macro reasons such as Demonetization, GST, RERA  has caused this big inventory. With an ever-growing population in key cities in India, demand always exists for quality homes in India. Bu...

02 Mar 2018

5 mistakes in luxury home selling conversations
[vc_row][vc_column][vc_column_text]Today real estate companies have adopted effective marketing channels and spend crores of rupees to generate leads. Same with luxury home companies and luxury home selling. To create enough touch points, companies are adopting digital, social media, content marketing along with traditional mediums of print ads etc which are proving very effective to gen...