A highly interactive workshop for marketing teams to strengthen strategic thinking, consumer behaviour understanding, commercial excellence, cross-functional collaboration and practical AI-enabled execution.
AI will make execution faster and cheaper. What will remain scarce is strategic judgment, consumer understanding, taste, trust, experience design and the ability to influence human behaviour ethically.
Move from activity-led marketing to sharper strategic and commercial decision-making.
Use consumer psychology, behavioural science and journey thinking to understand why customers choose and return.
Leverage AI tools and agentic workflows for research, planning, content, analytics and marketing productivity.
The workshop is designed around five practical shifts that modern marketing teams must make.
Participants learn how every touchpoint influences perception, loyalty, repeat visits and lifetime value.
AI can generate options. Marketing teams must decide which customer, message, channel and experience truly matter.
Participants learn to design practical agentic tools for marketing functions, not merely use prompts.
Using behavioural science and Cialdini persuasion principles to ethically influence attention, trust and action.
Learn where AI should be leveraged, where it should be avoided, and what remains uniquely human in marketing.
Corporate, Parks and Resort teams work together on shared customer and business challenges.
Designed as an immersive, application-oriented experience rather than classroom-style training.
The goal is to move beyond simple AI usage and help participants think in terms of repeatable AI-enabled workflows.
A core part of the workshop is helping marketers develop judgment about AI itself.
The workshop keeps theory minimal and focuses on business application, discussion and simulation.
Every module is designed to convert insight into action.
Teams reverse engineer successful campaigns and ads to understand the customer tension, behavioural trigger and strategic choice behind them.
AI creates a campaign direction. Teams improve it using judgment, consumer insight, brand thinking and commercial logic.
Teams redesign customer journeys for parks, resorts or hospitality experiences to increase footfalls, repeat visits and loyalty.
Participants use ethical persuasion and behavioural science to design better landing pages, offers, campaigns and customer journeys.
The workshop concludes with a live client challenge where cross-functional teams solve a real business opportunity and present their recommendations.
AI Strategy Consultant • Behavioural Science Practitioner • Marketing & Sales Transformation Advisor
Prashanth works with founders, leadership teams and business organisations to improve growth by combining strategic thinking, behavioural science, ethical persuasion and AI-enabled execution.
Brings practical behavioural science and ethical influence principles into marketing and customer decision-making.
Helps teams move beyond AI tools to workflows, agentic systems and decision support.
Has helped businesses improve consumer understanding, sales effectiveness, customer journeys and marketing tools.
Known for highly practical, discussion-led and immediately applicable workshops.
AI will accelerate execution. Strategic judgment, consumer understanding, experience design and trust will create lasting competitive advantage.
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