FMCG Sales training & development program

GrowthAspire FMCG sales training in India

The Challenge: Low productivity of the sales team
Effective distribution and channel management are key to the success of any product for FMCG companies. Regional Sales Manager, Area sales officers, Territory Sales officer and Distributor Sales team all are working towards making the availability of the products, increase the range selling and getter better shelf space and visibility are increased at the stores.

The challenge is competition across industries makes many times, distributors to ignore sales teams push. Sales teams with short-term focus are driven towards achieving targets than market share and do not explore strategic thinking required to excel in current markets.

Buying pattern: Distributor’s want expert advise from the sales team
In this age of extreme competition, the distributors want the sales team from companies to be aware of their challenges and show empathy. Distributors do not want to lock their capital in products that are not moving. It is in the interest of sales executive to help distributors understand the product benefits and why his investment will not go waste.

The traditional process of just giving offers,  discounts, comparing with other competitor products are not evoking a much positive response. The sales executive must clearly articulate to distributors, shop owners his company’s roadmap so that their investments will give the due return.

Solution: GrowthAspire’s “FMCG Sales Training & Development Program”
We at GrowthAspire, have experience in helping FMCG businesses across verticles such as food & beverages, housing appliances to improve their reach and gain market share. We do this by helping sales teams develop key skills and provide tools & techniques and behavioral insights on knowing customer aspirations and fears. This knowledge will help sales executives to build trust with channel partners, retailers.

Our programs are custom designed, and we help sales executives to acquire real skills to know that,

  • You have to connect with customer emotions and understand role and responsibilities in a wider perspective.
  • Get clarity on How and Where the “results” come from.
  • Understand how the efforts are mapped to results and what is the right effort for the manager, field staff.
  • Understanding the skills of coaching and motivating field force staff
  • Development initiative with a focus towards making a successful team, work systematically for even better results

GrowthAspire, FMCG sales training & development program helps sales managers to get more productivity from their teams

Our FMCG sales training programs take an in-depth look at the critical structure of a sales team. We diagnose the current sales teams skill sets and identify gaps for achieving higher productivity and provide customized 100 days sales development program.

  • Dramatically improve the sales productivity, by bringing organization-wide consistency and discipline to how sales calls are prepared for, structured, and executed
  • Helps managers to analyze their team performance and guide them in systematic approach
  • A structured sales process and approach for getting consistent results
  • Increased ability to sales forecasting for short term and long term results
  • Simple tools to motivate the team
  • Develop effective sales coaching skills to get more results and reduce field staff attrtion
  • Be  equipped with skills of understanding, presenting, objection handling to create a lasting impression
  • Be able to take specific action plans for immediate implementation

GrowthAspire FMCG Sales Training & Development Program is highly customized to any level, from new to experienced salespeople, their managers, and executive management

GrowthAspire FMCG Sales Training & Development Program is part of “Grow Revenue in 100 Days” DIGTS model. Training will be 2-day classroom delivery followed by weekly review and coaching sessions for 6-12 weeks; a wide variety of relevant books and support material provided to sustain learning.

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Contact a GrowthAspire Expert today at 968-645-6168

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