The Challenge: Sales team conversion is low

Today real estate companies have adopted effective marketing channels and spend crores of rupees to generate leads. What happens to those leads? Our studies show real estate sales conversion can be as low as less than 2%.

Can companies increase these conversions? Does the property, price, location, and brand are the only factors buyers take into account for decisions or do the salespeople have a role to influence the buyer to make informed decisions and increase conversions?

Buying pattern: Buyers seek trust and not more information

In this era of free information and tight regulations, buyers have ready information on projects and comparative prices from websites and portals. Buyers when they visit the property and want to discuss with sales executives, are looking for the relation and not just information.

Many sales executives are not able to adjust to this new buyer pattern. Their traditional process of providing information, discounts, and comparing with other projects is not evoking a much positive response from customers and resulting in losing customers and revenue loss.

Solution: GrowthAspire’s “Real Estate Sales Training & Development Program To Win More Clients”

We at GrowthAspire, have years of experience in helping real estate businesses to improve their sales conversion. We do this by helping sales teams develop key skills and providing tools & techniques and behavioral insights on knowing customer aspirations and fears.

This knowledge will help sales executives to build trust with buyers and help the buyer to make the decision

Our Real estate sales training & development programs are custom designed, and we help sales executives acquire real skills to know that,

  • You have to connect with the buyer’s emotions. Premium and Midsize segment has different type of customers
  • Skill sets for selling ‘Premium properties’ are different from mid-sized properties
  • Customers need help with the decision, not information. Proactively generate leads for Premium Property
  • Develop Skills to increase sales by proving a complete solution to the buyer
  • Development initiatives focus on making a successful team and work systematically for even better results

GrowthAspire, Real Estate sales training & development program helps sales executives effectively execute their sales conversations

Our customized premium property real estate sales training programs take an in-depth look at the critical structure of a buyer’s journey. We diagnose the current sales team’s skill sets and identify gaps for achieving higher close ratios and provide a customized 100 days sales development program.

  • Dramatically improve the quality of sales calls by bringing organization-wide consistency and discipline to how sales calls are prepared for, structured, and executed
  • Drive revenue and business performance by helping increase close ratios for new launches as well as existing projects
  • A structured sales process for selling different types of property
  • A better understanding of projecting an image of your brand
  • Take the critical attribute in your organization that every salesperson has in common – communication – and add a consultative process, and structure for interacting with buyers and executing a “more perfect” sales call
  • Develop skills in building rapport with buyers that encourage buyers to more openly and honestly share information about their needs, decision criteria, and other information critical to closing the sale.
  • Provide a questioning strategy to more effectively uncover buyer needs and enable product positioning that is buyer-focused
  • Be  equipped with skills of understanding, presenting, and objection handling to create a lasting impression
  • Be able to take specific action plans for immediate implementation

GrowthAspire Real Estate Sales Team Development Program is highly customized to any level, from new to experienced salespeople, their managers, and executive management

GrowthAspire Real Estate Sales Development Program is part of “Grow Revenue in 100 Days” DIGTS model. Training will be 2-day classroom delivery followed by weekly review and coaching sessions for 6-12 weeks; a wide variety of relevant books and support materials to embed and sustain learning are also available.

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