The Challenge: Sales team not able to convert leads to customers
Today real estate companies have adopted effective marketing channels and spend crores of rupees to generate leads. What happens to those leads? Our studies show real estate sales conversion is very low to the level of less than 2%.
Every potential customer who visits property if he doesn’t make the decision to buy, it not only results in loss of valuable time, revenue but also impact on referral sales, future inquiries. Companies have to rely on channel partners to generate sales which result in less profit.
Buying pattern: Buyer’s seek trust and not for more information
In this era of free information and tight regulations, buyers have ready information of projects, comparative prices from websites and portals. Buyers when they visit the property and want to discuss with sales executives, they are looking for the relation and not just information.
Many sales executives are not able to adjust to this new buyer pattern. Their traditional process of providing information, discounts, comparing with other projects are not evoking a much positive response from customers and resulting in losing customers and revenue loss.
Solution: GrowthAspire’s “Real estate Sales Training & Development Program to close more sales”
We at GrowthAspire, have years of experience in helping real estate businesses to improve their sales conversion. We do this by helping sales teams develop key skills and provide tools & techniques and behavioral insights on knowing customer aspirations and fears.
This knowledge will help sales executives to build trust with buyers and help the buyer to make the decision
Our Real estate sales training & development programs are custom designed, and we help sales executives acquire real skills to know that,
- You have to connect with customer emotions. Premium and Midsize segment has a different type of customers
- Skill sets for selling ‘Premium properties’ different from mid-sized properties
- Customers need help in the decision, not information. Proactively generate leads for Premium Property
- Develop Skills to increase sales by proving a complete solution customer
- Development initiative focus towards making a successful team, work systematically for even better results