KAM

GrowthAspire Key Account Management Training Program teaches the tools & skills to manage large accounts using strategic sales development

Critical Issues Facing Sales Professionals and Account Managers

  • Holding higher-level strategic dialogues with senior-level clients
  • Building client loyalty and retention
  • Shortening sales cycles and competitive threats
  • Decreasing pricing pressure and increasing margins and profitability
  • Gaining higher, wider access to more effectively cross-sell and expand relationships
Sales Key Account Management

GrowthAspire Key Account Manager Sales Training

GrowthAspire Key Account Manager Training Program teaches a five-part Framework and skills to develop a trusted, preferred provider position with your key accounts.

The Program helps participants to think in depth about the behaviors of a trusted advisor, self-assess where they are currently in the Client Relationship Pyramid, and analyze the best practices of top-performing advisors.

Participants learn to have higher-level dialogues with clients about their current and long-term objectives, challenges, strategies, and opportunities, and then strategically build recommendations and position value while demonstrating insight and technical substance.

Participants practice these strategies in highly customized scenarios and develop a tailored action plan for a priority relationship.

Objectives

  • Use a common language, Framework, and process for building trusted relationships, ensuring you are “invited to the table” as a valued sounding board
  • Build skills at having deeper, more strategic client dialogues to uncover needs
  • More persuasively and proactively position yourself and your team as a continuous source of ideas
  • Use a Relationship Planning tool and methodology for proactive, daily action planning that more effectively leverages time and team resources

Audience

Program content is highly customized to more experienced salespeople, account managers, and senior executives

Delivery Options

Available through 2-day classroom delivery (GrowthAspire-led or train-the-trainer), Virtual Training (2-hrs of 6 sessions), and one-on-one coaching; Wide variety of relevant tools, templates, and support materials to embed and sustain learning are also made available.